‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The scourge of highly processed food items is a worldwide phenomenon. Even though their consumption is particularly high in developed countries, forming over 50% the usual nourishment in nations like Britain and America, for example, UPFs are taking the place of fresh food in diets on all corners of the globe.

Recently, a comprehensive global study on the risks to physical condition of UPFs was released. It alerted that such foods are leaving millions of people to long-term harm, and demanded swift intervention. Earlier this year, a global fund for children revealed that more children around the world were obese than malnourished for the initial instance, as junk food overwhelms diets, with the most dramatic increases in low- and middle-income countries.

Carlos Monteiro, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the analysis's writers, says that profit-driven corporations, not consumer preferences, are propelling the change in habits.

For parents, it can feel like the complete dietary environment is working against them. “At times it feels like we have zero control over what we are serving on our child's dish,” says one mother from South Asia. We conversed with her and four other parents from across the globe on the increasing difficulties and annoyances of supplying a healthy diet in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter goes out, she is surrounded by brightly packaged snacks and sugary drinks. She constantly craves cookies, chocolates and processed juice drinks – products heavily marketed to children. A single pizza commercial on TV is enough for her to ask, “Can we have pizza today?”

Even the educational setting encourages unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she anxiously anticipates. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

On certain occasions it feels like the entire food environment is undermining parents who are merely attempting to raise well-nourished kids.

As someone working in the Nepal Non-Communicable Disease Alliance and leading a project called Advocating for Better School Diets, I understand this issue thoroughly. Yet even with my professional background, keeping my eight-year-old daughter healthy is extremely challenging.

These constant encounters at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not only about what kids pick; it is about a nutritional framework that makes standard and promotes unhealthy eating.

And the data mirrors precisely what households such as my own are experiencing. A comprehensive population report found that 69% of children between six and 23 months ate junk food, and 43% were already drinking sugary drinks.

These numbers echo what I see every day. A study conducted in the region where I live reported that 18.6% of schoolchildren were overweight and 7.1% were obese, figures closely associated with the increase in unhealthy snacking and less active lifestyles. Another study showed that many Nepali children eat candy or salty packaged items nearly every day, and this habitual eating is linked to high levels of dental cavities.

Nepal urgently needs stronger policies, better nutritional atmospheres in schools and stricter marketing regulations. Until then, families will continue engaging in an ongoing struggle against unhealthy snacks – an individual snack bag at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit different as I was forced to relocate from an island in our archipelago that was ravaged by a major hurricane last year. But it is also part of the bleak situation that is affecting parents in a area that is feeling the very worst effects of climate change.

“The situation definitely worsens if a hurricane or volcano activity destroys most of your crops.”

Before the occurrence of the storm, as a dietary educator, I was deeply concerned about the increasing proliferation of fast food restaurants. Currently, even community markets are involved in the change of a country once known for a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, loaded with synthetic components, is the preference.

But the scenario definitely worsens if a hurricane or geological event wipes out most of your vegetation. Unprocessed ingredients becomes rare and extremely pricey, so it is exceptionally hard to get your kids to eat right.

Regardless of having a steady job I flinch at food prices now and have often turned to choosing between items such as legumes and pulses and animal products when feeding my four children. Providing less food or smaller servings have also become part of the post-disaster coping strategies.

Also it is very easy when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most school tuck shops only offer ultra-processed snacks and sugary sodas. The consequence of these challenges, I fear, is an rise in the already epidemic rates of non-communicable illnesses such as blood sugar disorders and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a major fried chicken chain looms large at the entrance of a mall in a city district, challenging you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never ventured outside the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first American international food chains. All they know is that the brand name represent all things desirable.

Throughout commercial complexes and every market, there is convenience meals for any income level. As one of the pricier selections, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to mark birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mum, do you know that some people take takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Dr. Susan Tate
Dr. Susan Tate

A dedicated advocate for child safety with over a decade of experience in community outreach and nonprofit management.